MARKETING CONTENT SERVICES
Portfolio Marketing
- Horizontal, cross-offering/category messaging, positioning, differentiation, content-build, and enablement, for subscriptions, as-a-Service offerings, etc.
Product Marketing
- Offering/category messaging, positioning, differentiation, content-build, and enablement
Competitive Intelligence
- Multi-competitor analysis
- Synthesized de-positioning and counter-positioning strategies and tactics
- Actionable seller guidance enablement
Product Management Bridging
- Product marketing and competitive intelligence inputs to Product Requirements Documents (PRDs)
- Generation of Marketing Requirements Documents (MRDs) from finalized PRDs