MARKETING ADVISORY SERVICES
Analyst Relations
- Multi-subscription negotiation and management
- Budget planning and guidance
- Inbound research consumption and application
- ROI measurement
Market Intelligence
- Market research
- Market evolution modeling and extrapolation
- Hypothesis testing
- Quantitative analytics (market segmentation, market-share, market forecasting, etc.)
- Dashboards and reporting
Competitive Intelligence
- Win/loss analysis
- Competitive attack campaign development
- Recommend, build, and implement competitor focused SWAT teams
Competitive Intelligence Tools/Platforms
- Skills and capabilities gap analysis
- Requirements identification and gathering
- Tool/platform evaluation and recommendation
- Subscription and procurement assistance
Go To Market
- Ideate, plan, develop, and implement offering and campaign launches
- Customer journey development
- Persona and Ideal Customer Profile (ICP) build-out
- Value matrix development
Pre/Post-Sales Enablement
- Realize as a joint sales+marketing activity
- Resource sales teams with content, tools, knowledge, and information to sell effectively
- Implement proven value-selling models
- Establish and implement enablement best practices
- Measure and standardize reporting