MARKETING CONSULTING SERVICES
Analyst Relations
- Practice area plan, design, build, and implement
- Strategic outbound industry analyst influencing
Market Intelligence
- Practice area plan, design, build, and implement
Competitive Intelligence
- Practice area plan, design, build, and implement
Competitive Intelligence Tools/Platforms
- Sales enablement integrations
- Implementation
- Testing
- Roll-out
Marketing Planning & Strategy
- Evaluate marketing efforts
- Provide guidance on improving goal attainment and drive revenue
Corporate/Business Development
- Strategic planning
- Technology and integration partner recommendations
- Merger and acquisition (M&A) target recommendations with fit and value analysis
Intellectual Property (IP) Legal
- Market and competitor research informing and enabling effective IP (i.e. patent) portfolio defense and attack postures
Executive Staff
- For CMOs, recommend, architect, and plan concurrent, rolling, in-market demand generating activities (i.e. high-level, overarching campaigns)
- For CTOs, integrate market and competitive intelligence insights and recommendations via feedback loop, strategic planning, business development, and R&D activities
- For CFOs (and Investor Relations leaders), drive market and competitor related earnings release preparation for financial analyst Q&A