Peitho was the Greek goddess or personified spirit of persuasion.
As a company, PEITHOS exists to enable marketers, marketing organizations, and CMOs evolve from promotion to persuasion. For PEITHOS, marketing persuasiveness must prioritize and mobilize facts over fiction to best enable sellers.
PEITHOS helps marketing organizations produce more effective content, implement vital practice areas, and innovate strategically to better enable sellers persuasively convert SQLs to prospects to re-buying customers. Marketing organizations need to transform, from "storytelling" messaging to outcome-driven value narratives for sellers, based on undertaken research, verified facts, curated intelligence, and reasoned argument.
Toby Reid (he/him/his) is the Founder and President of PEITHOS. For 25+ years, he's worked in a variety of roles for a number of Silicon Valley IT vendors prioritizing commercial and enterprise B2B customer engagement worldwide. His experience includes: product, category, and portfolio (i.e. subscription and as-a-Service) marketing; strategic market research and intelligence; revenue-enabling competitive intelligence; inbound and outbound analyst relations; strategic planning; and much more.
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