WHY PEITHOS?
Evolving Marketing Experts
With the rise of digital marketing, CMOs and marketing organizations have prioritized web content, branding, and demand generation in the push for MQLs and conversion rates. This has increased the need for external facing content, usually as messaging, but often at the expense of positioning, differentiation, and swim-lane direction for sellers. In today's economic climate, marketers can do more: they should enable sellers with defensible narratives that persuade customers to action.
Our Approach
With an array of services, capabilities, and expertise, PEITHOS helps marketing organizations become persuasive. Sellers need well-supported arguments to persuade buyers with value-driven outcomes, not merely products, nor simply features and function comparisons. Marketers can do much more to help sellers engage prospects with confidence.
Industry Wide Success
We work with clients in the IT vertical, and beyond, who prioritize commercial and enterprise B2B customer engagements. Our marketing experts will help you evolve your content, your marketing strategies and tactics, your practice areas, and your priorities, which better enables sellers and persuades customers to action.
We're Focused
We wish we could be experts in all aspects of the marketing craft but this is unrealistic. Articulating our limits is just as important as promoting our capabilities. Today, we do not provide services for demand-side marketing activities (i.e. web marketing, demand generation, and communications). PEITHOS is focused on sales-side marketing - we help marketers better enable sellers.
Get. Persuasive. Now.
PEITHOS enables marketing organizations to bridge the gap with sellers. Evolve your marketing to persuasion...today!